Datapult
Compliance and Control for Modern Marketers.
Datapult helps growth teams navigate platform changes, permission risk, and campaign governance — without slowing down.
Tools We’re Launching
GA4 Access Tracker
Most teams have no idea who still has access to their GA4 properties — especially after agency transitions, internal re-orgs, or staff turnover. The GA4 Access Tracker gives you a complete, instant snapshot of every user, permission level, and role across all properties. It flags risky access patterns, shared credentials, and dormant users — helping you regain control, improve governance, and prepare for audits without digging manually.
GA4 Documentation Generator
Setting up a clean GA4 configuration is one thing — documenting it is another. This tool automatically converts your GA4 property setup into a structured, human-readable spec. It captures custom dimensions, event naming conventions, filters, data layers, and tagging logic — making it easier for marketing, product, and analytics teams to stay aligned. No more scrambling for screenshots or spreadsheets before a handover or integration.
Campaign Parameter Auditor
Sloppy UTM tags are silent killers of attribution. This tool scans all your campaign links — across ads, landing pages, and internal sources — and highlights inconsistencies, missing parameters, and broken redirects. It enforces consistent taxonomy, improves your analytics hygiene, and helps you avoid polluted or lost campaign data before it snowballs.
Who It’s For
In-house growth, analytics & ops
You’re juggling dashboards, data governance, and performance reviews — and need tools that help you enforce structure without chasing people down or writing policy docs.
Agencies handling sensitive data
You manage multiple GA4 properties, campaigns, and client stacks — and you need to demonstrate that your access and tagging hygiene is buttoned-up, scalable, and defensible.
Marketing leads accountable for hygiene
You’ve inherited messy campaigns or legacy tracking setups, and now you’re expected to show results, build trust with leadership, and bring order to the chaos — fast.
Compliance-aware marketers
You’ve seen the risks of “just share it with the agency,” and know that permissions, data flow, and audit trails are part of your job now — not just IT’s.
Why We Built It
Platforms change faster than policies
Google’s product roadmap won’t wait for your team to catch up. With every UI tweak and feature rollout, your existing controls and documentation fall further behind — unless you automate visibility.
Marketers need clarity and control
You can’t optimize what you can’t see. Datapult gives marketers and ops leads the tools to understand where data lives, who touches it, and how it flows — so they can own their stack without IT dependency.
Permissions go stale
People change roles. Agencies rotate. Freelancers get added “just for a day.” And nobody remembers to revoke access. We built Datapult to bring discipline back to access management without the manual labor.
Legal asks are now your problem too
GDPR, PDPA, consent frameworks, client contracts — they all affect how your data is captured, shared, and stored. If something goes wrong, marketing is no longer just a stakeholder — you’re now accountable. Datapult helps you stay ahead of that curve.