What does it take to thrive in today’s marketing landscape? I unpack the essential mindsets, skills, and habits needed to succeed when roles blur, tech evolves fast, and expectations keep rising. This is about becoming a better thinker — not just a better executor.

AI won’t replace marketers — but marketers who use AI well will outpace those who don’t. I explore how to blend human intuition, AI-powered tools, and data storytelling into everyday marketing workflows. Practical, hype-free, and immediately relevant.

Modern marketers need to think like product managers: solve for user pain, test ideas, and ship iteratively. This session reframes how marketing teams approach campaigns, messaging, and experience design — through a product-thinking lens.

Markets shift. Teams evolve. Structures break. I talk about what it really takes to lead through ambiguity and transformation — from setting direction to managing energy to reinforcing new rituals that stick when the dust settles.